ScaleXtreme, a provider of cloud management and automation tools for the enterprise, announced the latest boost to its ecosystem. The company hopes to increase the number of paid licenses it’s selling via its partners, which is why it launched the Cloud Service Provider Program.

Providers that are developing cloud-based or on-premise offerings for either vCloud, Citrix CloudStack or OpenStack can integrate with ScaleXtreme. When signing up, they receive an API for account management, in addition to software and training on their end.

“ScaleXtreme provides the fastest way for customers to provision and manage their cloud servers,” said ScaleXtreme CEO Nand Mulchandani. “This helps cloud service providers to offer new, differentiated products to their customers and increase customer satisfaction through self-service server management.”

The emphasis is on simplicity, or “plug and play.”  Customers of providers that are participating in the program automatically have access to ScaleXtreme Xpress, the free edition of ScaleXtreme’s platform, and can use it to manage their deployments. There’s also a built-in tool for server templates.

Cloud companies are growing their respective ecosystems through the many different channels of the industry. In the open-source universe, Rackspace stepped up its investment in OpenStack a few months ago, even though it will be spun off as an independent foundation this year. It announced that the Rackspace Cloud Builders will be offering a course entitled Fundamentals Training for OpenStack to developers that are interested in getting familiar with the open cloud platform.

Hadoop distro maker Cloudera has also made several commitments to its partners and community. In August last year it announced a big donation to big data with the release of a free knowledge base as well as tools and other resources that encompassed a lot of what one of the biggest players in this industry picked up over the years.