Skytree, named after the tallest tower in the world residing in Tokyo, is a new machine learning startup that exited stealth today. The company’s pre-launch homepage featured a partially Photoshopped telescope snapshot of a certain constellation, which quite fittingly corresponds with what Skytree claims to offer.

Skytree Server is a freely available analytics engine that is no less than 10,000 times faster than existing solutions, according to a release that just went out. It also encompasses a very broad spectrum of applications.

Skytree Server can be used to provide “profile-based targeted recommendations,” which has obvious advantages for marketers trying to promote their products while minimizing ad campaign spenditure. It also features anomaly detection, predictive analytics and market segmentation: the identification of specific groups within data sets–something that can also come in very handy for marketers.

Skytree also includes similarity search, or the capacity to match data with company records. This particular feature can be used for quite a few different tasks, from eDiscovery to boosting workers’ productivity.

“The era of big data has shown that just throwing hardware at the problem is no longer working,” said Martin Hack, co–‐founder and CEO Of Skytree. “We are now seeing the beginning of the end for the traditional database and data warehouse for advanced analytics. Today’s SQL-based Approach of analyzing data using handcrafted rules is essentially a human–based approach. Automatically discovering the rich and subtle patterns in data, letting the data speak for itself, is going to be a game changer going forward.”

Skytree’s elevator pitch seems impressive on the surface, but it’s far from being the only big data startup out there. And it’s also got a booming Hadoop ecosystem to scale, the current top dog of the big data world.  The open-source engine’s influence is constantly expanding, most recently thanks to Zettaset’s security launch.