New Media Minute: Social TV Buzz Doubles Year over Year; New Program Guide Weaves in Real-Time Buzz
The growth of social activity in conversations and check-ins
around TV programming has grown by about 91% year over year, according
to a study by social TV tracking service Trendrr.TV. The company also
uncovered several interesting trends regarding social activity for
shows, news and live events, such as how Facebook is a more popular
social venue for animated shows than Twitter is. Meanwhile, electronic
program guides are starting to incorporate social buzz about shows,
such as the iPad app from TV listings service Veronica Magazine in
Holland, which might prove an interesting template for how to weave
social buzz into a program guide. In related news, video discovery
service Digitalsmiths announced this week that it’s building in
real-time buzz to the recommendations it delivers to its customers.
For more details, check out this week’s New Media Minute.
[Thanks, Daisy.]
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