Offering easier design, faster development and visually dynamic features, leading websites like Google, Facebook, YouTube, Wikipedia and Twitter are already using HTML5 ahead of it’s official 2014 release. But, what does the new language, poised to be the future of the web, mean for marketers? Mainly, greater reach at reduced cost. Uberflip‘s recent infographic, “HTML5: What Marketers Need to Know” explains how big brands like Financial Times, Ford and Vimeo are using the language to cut costs and reach audiences easier as well as how the language influences developer and smartphone users digital behaviors.

By 2015, 80% of all mobile apps will be based in part, or entirely, on HTML5. A major HTML5 advantage is that it allows content to automatically become available on any web-enabled device with several browsers suuporting HTML5. The research also indicates that 49% of U.S. mobile users prefer browsers to native apps.

Major brands including, Financial Times, Ford and Vimeo have already lauded the benefits of their switch to HTML5. Financial Times announced “it will shut off its iPad app completely following the success of its HTML5 web page.” Ford appreciates the savings it affords as “developing twice” for web and devices “can add up to the hundreds of thousands.” Burrows’ communications Agency created the “Ford Showroom” application utilizing HTML5’s cross-platform functionality explaining that “the days of companies just wanting an iOs based application are over.” For its self-hosted awards show, Vimeo used HTML5 for “the benefits of native app performance and user interface without the limitations of slower development time.” HTML5 allowed one standard link to operate across all devices.

Neil Bhapkar, Director of Marketing at Uberflip explains: “HTML5 has helped companies such as Ford, Vimeo and the Financial Times save costs. In addition, they can seamlessly distribute content across different devices, and give readers a much more app-like user experience through the browser. HTML5 also prepares marketers for future devices in a mobile market that is still in flux.”

View the infographic below.