UPDATED 08:28 EST / SEPTEMBER 06 2012

Nokia’s Smartphone Launch Bores the Big Apple

Nokia took over the Big Apple yesterday morning at their launch party, introducing the brand new Lumia 920 as well as the lower tier phone, the Lumia 820. Both of these phones operate on Microsoft Windows 8 and neither of the phone’s prices were confirmed. Nokia’s launching of the two phones didn’t seem to impress Manhattan too much. In fact, some seem to be a bit weary of how the phones will compare to competitors.

The phones don’t appear to hold any weight as far as being impressive or different out on the market. The Lumia 920 has a 4.5 inch display, a 1.5 GHz dual-core processor, wireless charging, a camera and enhanced location services. The Lumia 820 has a slightly smaller display with exchangeable outer shells.

According to reports, the company appears to want to make an impact in the market, where Apple iPhones and the Android phones are pretty dominant. And although there have been disputes between Apple and Samsung as well as the issues with Motorola competing with Android OEM partners, Nokia is still unable to break into the business successfully and make a lasting impact on customers.

William Power, Baird analyst said that Nokia’s new smartphone appears to be a “solid device with many spec improvements,” but the phone does not have any Windows 8 “wow features that will get consumers off of the fence,” when compared to the iPhone and the Android.

Power questions if consumers will even care about the phone at all. And if the customers don’t care, that may cause some to be skeptical of Nokia’s place in the hardware business. And as for Microsoft, the company should really consider searching harder to find more hardware partners.

“In our view, the Windows Phone 8 software doesn’t appear to offer many tangible improvements over its predecessor,” he writes. “Although WP8 now supports higher caliber hardware, the overall platform does not appear to have changed meaningfully,” Power said.

 

 


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