Targeted advertising and providing search engine capabilities to other companies pays well when you do it as big as Google. So, given its roughly 95.4 percent share of Mobile Ad Revenues, what does Google do with its billions? BestComputerScienceSchools.net’s recent Infographic, “Google Casts a Wide Net,” reports that with over $44 billion, Google leaders spend aggressively and in diverse arenas including YouTube, wind power and fiber optics experimentation.
With a $20 million investment in technologies like the self-driving car, (presently only legal in Nevada) Google clearly likes to be known as an innovation leader. Supporting pioneering technology, Google has pledged $30 million to the first team to put a robot on the moon. Google has also invested over $350 million in U.S. wind farms. Google’s Oregon wind farm may become the world’s largest.
Major spending has gone towards Google’s YouTube acquisition, Motorola Mobility and its fiber optics project in Kansas. Billion dollar buyouts seem pretty commonplace in the tech landscape today, but Google’s $1.65 billion YouTube buyout was actually surprising in 2006. Believing Motorola Mobility’s android handsets will, “supercharge the Android ecosystem,” Google purchased the company for $12.5 billion in 2011. Also, Google is spending over $800 million as part of its ongoing experiment to wire Kansas City, Kansas with fiber optics.
The company’s formula seems pretty simple; gain wealth and power by spending and exercising it. Google’s initiative to acquire some of Facebook’s territory with Google+ social networking has cost the company $700 million, but the payoff remains to be seen. Still, given its big vision for the company, large market share and increasing revenues, Google can’t afford to not take the big risks for an organization of its caliber.
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.