Our very own Kristen Nicole made an appearance at the SiliconANGLE News Desk with Kristin Feledy to discuss the recently announced partnership between Nokia and Oracle (full video below).  The database giant’s enterprise customers will now have access to Nokia’s mapping technology, and Kristen views the collaboration as a big opportunity for both firms.

Nokia first put itself on the map (pun intended) when it acquired Navteq in 2007, and the assets from that deal serve as the foundation of the company’s current line-up.  Over the years the mobile manufacturer augmented Navteq’s software with more integration capabilities as well as better business awareness, appealing to retailers and other location-reliant verticals. Nicole says that by aligning it with the DB behemoth, Nokia is creating an opening to directly monetize the B&M businesses that run Oracle systems in their backend environments, and there is no shortage of those.

Our news editor also sees potential for a gain in the consumer market. By allowing enterprises to integrate their apps with Nokia’s tried-and-proven mapping technology, the two vendors are cultivating an ecosystem that could drive a lot innovation – the type that trickles down to consumer products.

Kristen also looked into in the state of the market, and in particular Nokia’s biggest rivals in this segment. The recent partnership with Oracle follows equally massive deals with Groupon and Amazon, companies that have previously relies on Google to provide them with location-awareness. And while the search giant is losing share Apple Maps is lagging behind the competition with its offering, but the mobile giant still has a chance.

Kristen stresses that Apple has done a fantastic job with Siri, the biggest success story to date as far as consumer-facing AIs go.  If the handset manufacturer leverages user input correctly to tackle the many errors that plague its service today, it could very easily find itself in a very similar position.