Recently appointed Yahoo CEO Marissa Mayer is scheduled for a long overdue talk with the press. On November 27, Mayer will sit down with Fortune Magazine to discuss “the direction she is taking Yahoo and what excites her about the future of technology.” SiliconANGLE Founder John Furrier believes that this will be all about presenting Yahoo’s CEO to the world with an amazing turnaround plan, and so the message to Fortune will be “Marissa Mayer is going to be leading a massive army of greatness of Yahoo to the world.”

According to Furrier, there are two simple words when it comes to the promoting of Marissa Mayer – image and value. He said to expect a well-orchestrated PR campaign around the packaging of Mayer, and her image is job one for Yahoo to focus on. He said, “She has nothing to lose here. She’s already done well at Google, her legacy is on the line.” The second thing is the whole notion of a turnaround. Mayer is there for one reason: to take a brand that has been crushed, but still has a ton of assets, and deliver on the business side by looking for value. This is most likely to be accomplished with no big, aggressive moves, keeping sales on track, and acquiring small but valuable assets with a lot of leverage. Furrier said, “People aren’t looking for the Hail Mary of Marissa Mayer; they’re looking for a nice, steady turnaround with value at the center of that conversation.”

Recent news reports that Samsung has teamed up with Yahoo for a multi-year Interactive TV partnership. Although Furrier does not see this particular venture as being highly successful, he commended their actions in attempting to lay groundwork for the future. He stated, “Clearly, they’re putting a stake in the ground . . . for the future, and that is an end-to-end computing experience. The TV is an elusive marketplace; it’s a hard one because you’re dealing with a lot of different manufacturers.” Additionally, Furrier thinks user experience and personalization are both keys to being successful in the interactive TV and mobile markets. “Contextual behavior advertising is dying fast, and that new predictive, personalized advertising around transactions will be the Holy Grail.” See the whole segment with Kristin Feledy and John Furrier on the Morning NewsDesk show.