Apigee, a startup that helps developers manage the way their apps communicate with the outside world, revealed a new subscription-based API analytics service. For an initial price of $5000 per month, users can leverage Apigee Insights to churn out statistics about the data that flows in and out of their apps.

“The information an enterprise typically collects — point of sales, procurement, even website data — is not enough anymore,” said Anant Jhingran, Apigee vice president of products. “In this new world of apps and APIs, the real value of data — the interaction with customers — has moved one or two tiers away from the enterprise. The more you know about the data in your app ecosystem, your ‘broad’ data, the better you’ll understand your business.”

Apigee Insights is being pegged as a “highly distributed platform” that aggregates data from public APIs, internal systems and external sources such as social media. It supports real-time analysis and comes with a set of Analytic Accelerators, generic data models and sample user interfaces that can be implemented as-is.

The launch of Insights coincides with Apigee’s big milestone announcement from earlier this week. The startup reported that it witnessed 200 percent year over year growth in the fiscal quarter that ended on January 31, 2013, both in terms of revenue and license sales. The Palo Alto-based company says that 20 Fortune 100 companies and six of the 12 largest U.S retailers in the U.S rely on its service to manage their APIs.

We previously heard from Apigee in August, when it added support for free users. The goal is to attract users that “launch like a startup and scale like an enterprise,” in the words of CEO Chet Kapoor.