UPDATED 10:15 EST / SEPTEMBER 11 2013

Cisco Jumps on Flash Bandwagon with Whiptail Acquisition

Cisco announced this morning that it’s bolstering its UCS server platform with the acquisition of Whiptail, a privately-held provider of all-flash storage arrays. The $415 million deal is expected to be completed in the first quarter of fiscal year 2014.

Founded in 2009, Whiptail addresses the high cost of flash with rackmount storage systems that leverage multi-level cell (MLC) memory instead of the more expensive single-level cell (SLC) variant. MLC is not as fast or reliable as SLC, but Whiptail says that its software brings it up to par. The company’s arrays run on Racerunner, a homegrown operating system that reduces latency while increasing the performance and the longevity of the underlying hardware.

Hilton Romanski, the vice president of corporate development at Cisco, touted in a blog post that Whiptail’s arrays can deliver over four million IOPS and 360 terabytes of raw capacity. He revealed that Cisco plans to integrate the firm’s technology with its management software to make UCS more viable for cloud and Big Data workloads.

Wikibon Senior Analyst Stu Miniman commented that “even before the acquisition, Cisco’s UCS solutions offered server-based flash – from EMC, Fusion-io and others. Cisco has done an excellent job at growing UCS to the #2 position in the bladeserver market (still low single digit market share in the overall server market). Not having an in-house flash solution would soon become a limit to Cisco’s growth.”

The acquisition of Whiptail will improve Cisco’s market position, but not without adding further tension to its already strained relationship with EMC. Last year, the storage titan’s majority-owned subsidiary VMware shelled out $1.2 billion for a software-defined networking startup called Nicira.

Whiptail will also impact VCE, a joint venture that hinges between Cisco, EMC and VMware that sells a converged infrastructure solution called Vblock. Like NetApp’s rivaling FlexPod line, Vblock ships with Cisco hardware.


A message from John Furrier, co-founder of SiliconANGLE:

Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.

  • 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
  • 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.