The Big Data ecosystem is bustling with newly forged alliances as analytics vendors close in on the traditional enterprise. SAP is leading the charge with an ambitious initiative to add support for “all” Hadoop distributions across its core analytics portfolio.

The business intelligence giant announced this week that it has signed separate licensing agreements with Intel and Hortonworks to redistribute their Hadoop offerings through its global channel. Mitch Ferguson, the analytics startup’s vice president of business development, revealed that the vendor plans to bundle the Hortonworks Data Platform with its widely-used HANA in-memory database.

SAP’s aggressive push into the Hadoop market is part of a broader Big Data strategy that spans partnerships, homegrown innovation and acquisitions. The vendor announced its new alliances with Intel and Hortonworks on the heels of its acquisition of KXEN, a San Francisco-based predictive analytics startup.

KXEN offers a user-friendly solution that lets decision makers evaluate future risks and growth opportunities without having to go through a statistician. SAP plans to bake the company’s technology into own predictive analytics platform to “deliver the capability organizations need to innovate for growth in high-volume data environments.”

Like SAP, Pentaho is turning to allies for new sources of value. The company recently teamed up with MongoDB add NoSQL support to Business Analytics 5.0, the newest release of its flagship BI tool.

Business Analytics 5.0 leverages native MongoDB functions to deliver automatic replication and failover functions, query optimization, and customizable I/O routing. The platform also lets users integrate multiple data sources into a single stream that can be easily scanned for correlations between different metrics. Outside of MongoDB integration and data blending, Pentaho’s software sports a centralized interface and REST APIs for third party integration.