It’s been an eventful week for Big Data startups, especially for the Los Angeles-based Bottlenose. The social media analytics firm announced on Monday that it’s breaking into the enterprise market with a new tool for extracting insights from fast-moving information streams.

Based on Bottlenose’s Trendfluence social discovery platform, Nerve Center utilizes patent-pending natural language processing and statistical algorithms to identify patterns in large datasets. The app scans social and operational workloads for business trends, sorts them by relevance, and generates visualizations that make information more easily accessible for decision makers.

Nerve Center can be used to monitor consumer sentiment and optimize operations and business infrastructure. Bottlenose co-founder and CEO Nova Spivack said that his firm’s latest solution is uniquely addressing the needs of data driven enterprises, which are investing big bucks in mapping the past and exploring the future but “remain blind to the present.”

While Bottlenose is working to make real time data more consumable for business users, Guavus is helping carriers tap their information to optimize network capacity and pursue new revenue streams. As part of its expansion plans, the company recently appointed Manish Goel as CEO.

Goel joins Guavus from storage vendor NetApp, where he served as the executive vice president of product operations. He announced his resignation in September, but did not name his new employer until this week.

A few days after Guavus announced its latest hire, Gray Matter exited stealth mode to grab a chunk of the Big Data services market. Established by industry veteran Sheila Talton, the firm provides specialized analytics services for companies in the healthcare and financial industries. Its offerings include an eight-week Mind Assessment that helps clients identify a “roadmap for optimal data utilization.”