A few days ago YouTube sets the new rules on gaming videos, resulting from the introduction of a controversial machine verification Content ID. The idea would be to search the submitted material portions of copyright contents and then passes the income from creator to their owners. But in reality, unfortunately, it does not look so good.

First of all – the verification system is too sensitive with just a few seconds of video or music used, and a hundred percent of the money from Let’s-play owner gets into the hands of copyright owners. As SiliconAngle Junior Editor Kyt Dotson said the problem arises when there are indeed people who upload entire movies (and last days before being noticed by Content ID) and people who end up with a 30s clip of a copyrighted song in a 30 minute video who suddenly lose all of their revenue from that video.

Secondly – even games publishers are not happy with these changes and ask YouTuber to appeal. U.S. game developer and Let’s-play fans fight back against the fact that YouTube videos uploaded with games content extinguished in them when copyrighted music is heard – even if it is only played in the background. The reason is that on YouTube automatic Content ID scanning was extended to other multi-channel networks areas.

Now, a new organization has been formed to help streamline the copyright process for makers of Let’s Play videos on YouTube. A new initiative by Lars Doucet, founder of the U.S. development studio Level Up Labs, has created and deployed a Wikia directory page called WhoLetsPlay that informs video content creators which publishers allow monetized Let’s Play videos and which do not.

WhoLetsPlay divided publishers into three groups: YES – allows Let’s Play AND allows them to be monetized; MAYBE – might allow monetization under some circumstances, or it is unknown; and No – Does not allow monetization.

The main goal is to centralize information about gaming companies and provide data as to which policy to apply in respect of the use of video games. Moreover, the company will work with experts in the field of copyright in order to create something like a standard inclusion for contracts that various third-party companies did not show their rights to monetize videos made by professional gamers.

“WhoLetsPlay aims to solve these issues for the community,” Doucet told Polygon. “We want to create standardized licensing terms that can be a stand-alone rider, or a paragraph of some sort you can copy-paste into existing music agreements.”

According to Doucet via Gamespot, the issue isn’t as black and white as game companies thought: “Right now, there’s an issue with music,” Doucet said. “Many developers, small and large, license music non-exclusively. This means the musician owns the music, but gives the developers some rights (namely to use it in their game). This means that *technically* it’s not legally clear-cut (again, I’m not a lawyer) that the developer has the right to grant permission for fans to make monetized videos that include the music.”

“This ambiguity leads to situations where 3rd party licensors and YouTube can actually issue takedown notices and content-ID matches to developers for hosting THEIR OWN OFFICIAL TRAILERS or THEIR OWN MUSIC, in order to ‘protect them. Insane, right?” he added.

The website will have some standard legal language that will be available to everyone to use, and educate them on these legal minefields in a simple and clear way. The organization is named after a Twitter hashtag, used during the recent YouTube copyright sweep. Players and makers exchange under the hashtag #wholetsplay on twitter.