Hewlett-Packard is looking to make it easier for customers to tame the rapid growth in unstructured information with a new heavy-duty ProLiant Generation 8 (Gen8) server built to power databases and complex analytical workloads.

Unveiled this morning, the DL580 is based on Intel’s high-end Ivy Bridge-EX architecture, which supports up to 15 cores and 30 threads for “the highest levels of performance and availability,” according to a release. HP claims that the system handles transactions 30 times faster with SQL Server 2014 while increasing hardware reliability by as much as 30 percent using homegrown Advanced Error Recovery and Memory Quarantine technologies. The vendor also boasts that the DL580 enables customers to realize a return on their server investments within three months thanks to built-in management and automation tools.

As Wikibon co-founder David Floyer explained on theCUBE, the software aims to eliminate the complexity associated with maintaining traditional platforms while streamlining data administration. HP is “automating that, trying to simplify, take away the unnecessary, take all that data and make it a closed-loop feedback,” he detailed in a panel immediately after the debut of Gen8 line at the company’s Discover 2012 customer summit. “They can take it, give it to their partners and themselves, know what server is where. This is incredibly useful in being able to actually service things, whether it’s a partner service, remotely or themselves.”

The DL580 ups the ante on serviceability with a new version the Serviceguard for Linux clustering tool that dramatically reduces recovery times. Additionally, HP disclosed plans to update the Gen8 DL560 rack and BL660c and blade servers with “new performance and scalability features that will further extend the capabilities of these platforms” in the coming weeks, but didn’t provide any further details.

This is yet another step towards HP’s broader revival of its Services model, which received a boost in Cloud with the promotion of Bethany Mayer to head up the newly refreshed group.

“The growth opportunity is in new markets – cloud and mobile,” writes SiliconANGLE Founder John Furrier. “The consumerization of IT, or as HP calls it the New Style of IT.  We have been seeing replacement of all the top execs coming after Dave Donatelli left the role running the enterprise group.”

Detailing the relevance of software in HP’s redefined data center, read more of Floyer’s commentary here.