Not only has attendance increased at this year’s Splunk Inc. conference, but the variety of attendees ranged as well: there were companies just beginning to implement Splunk, people who adopted the data management platform a few years ago, and established users sharing ideas and use cases. In a final wrap-up segment, theCUBE hosts Jeff Kelly and Jeff Frick both commented on the enthusiasm at the conference and the number of customers willing to talk about how they’re using Splunk to drive business value.

At the moment, observed Frick, Splunk is reinvesting much of their money, so they don’t see much profit.  It seems that “shareholders are getting a better understanding of Splunk,” said Kelly, and smart investors will “understand that now is the time to invest in growth.”

While Splunk shows concrete growth across industries, its rapid growth presents a few challenges: 1) Shifting from appealing to IT buyers to business buyers, and 2) Maintaining focus on customers during rampant growth.

Since its goal is to become a multibillion dollar company, Splunk’s easy-to-adopt “land and expand” strategy is a good one, observed Kelly. This tactic allows companies to see value before purchasing and encourages what Kelly thinks Splunk needs, which is “mass adoption.”

See the entire analysis segment below:

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Photo by SiliconANGLE