

SAP co-CEO Bill McDermott
SAP SE is hoping to ramp up sales of its flagship HANA in-memory database platform with a raft of new features, including a new application programming interface and improvements to the way it handles Big Data workloads.
The announcement came at SAP’s TechEd & d-code conference in Las Vegas. The changes are aimed at making it easier for customers to switch to HANA, whether it’s on-premise or in the cloud. As well as the performance improvements, SAP introduced a range of new trial offers, free engineering assessments and a simplified licensing plan to try and tempt enterprises to check out its database.
The SAP HANA Service Pack 9 boasts new features including multi-tenancy to simplify the provisioning and management of Big Data workloads in hybrid environments; data integration and quality tools; dynamic tiering to manage large data sets; real-time data streaming analytics; and new functions for Hadoop that give SAP HANA direct access to Big Data workloads.
SAP HANA’s cloud platform also gets an update, with new mobile services that make it easier to deploy mobile apps and services. Other new features include integration with Samsung wearable devices, data synchronization and push notification APIs. Meanwhile, SAP also announced the beta of its cloud-based API Management tech, built using Apigee technology.
These announcements came shortly after SAP detailed its latest quarterly results. According to CEO Bill McDermott, the company achieved considerable success in the cloud with a 41 percent year-over-year increase in cloud subscription and support revenues to $353 million in Q3. On the downside, traditional software sales fell by three percent to $1.21 billion, forcing the company to cut its full year profit forecast to between $7.1 billion and $7.4 billion.
What with its cloud revenues on the rise, it’s no surprise that this is where much of SAP’s attention has been focused in recent weeks. Earlier this month, SAP announced a partnership with business intelligence provider Birst Inc. to bring data analytics to HANA cloud, just two days before IBM Corp. certified HANA to run on its SoftLayer cloud.
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