theCUBE Live – Sam Greenblatt

As a private company, Dell Inc. has been able to invest in experiments that shareholders may otherwise have restricted. Sam Greenblatt, VP of Dell Engineered Solutions said that while Wall Street has “great analysts,” they’re stuck in an antiquated mindset and react hesitantly to change, wondering, “Why aren’t we doing it the same way we used to?”

Sometimes, Greenblatt said, “when you disrupt what happens, the initial disruption isn’t always understood.” As a private company, Dell can ride the initial hype period through what Gartner Research calls the trough of disillusionment, right through to the adoption phase. When it comes to future projects, Greenblatt mentioned that Dell needs to “speed up Cassandra, speed up Mongo”, two open source database management systems built by The Apache Software Foundation and MongoDB Inc, respectively, and “build memory databases for NoSQL.” These ideas, he said, are based on customer requests, which provided a solid source of concepts for Dell in previous endeavors.

Sometimes, though, customers need help understanding the potential of new technologies, said Greenblatt. He cited the example of Nutanix, Inc, which may seem complicated and intimidating to explain to customers, “but you show them the business benefits, and you win.”

Simplification is essential to getting customers excited about tough-to-comprehend technology that could ultimately make their lives much easier. Dell’s Manager, for example, talks to Docker Inc containers and enables clients to move them easily and quickly. The nature of Docker, in fact, makes applications easy to deploy for customers, said Greenblatt, because “you’re containerizing everything you need .” Dell’s Evo RAIL is similarly simple and efficient. It can be deployed, and in 12 and a half minutes, and a [VMware Inc] environment can be up and running outside of a data center, said Greenblatt. He predicts that services will continue to continue to take less time and become even simpler because “simple is always the winner.”

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Stay tuned for the full video of Greenblatt’s interview from Dell World 2014, and be sure to check out our archived segments on SiliconANGLE’s YouTube channel, here.

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