As more customers begin to migrate production workloads to the Amazon.com, Inc.’s Amazon Web Service (AWS) cloud, Splunk seeks to provide customers with “service assurance,” said Splunk, Inc. SVP and GM of Cloud, Marc Olesen. Splunk aims to “be where [their] customers are,” explained Olesen, which is why it has so closely followed cloud adoption trends. The machine data company offers its customers the best of both worlds by giving users a hybrid search capability, allowing them to search through their data, regardless of its location.

Splunk runs on the cloud itself, a business decision that was made because of the opportunities AWS innovation offered Splunk internally. Part of the attraction of AWS, Olesen added, is that it allows companies to “create infrastructure on the fly.” It doesn’t require “heavy lifting” up front. The goal, Olesen said, is to “pass those efficiencies on to customers.”

Splunk customers can still license Splunk and put it in their own AWS stack, Olesen said. He added that when customers use Splunk cloud, they no longer need to handle machine data operations, but they also do not lose control of their data. Olesen explained that AWS is quickly overcoming the “control and security concerns” that were holding customers back from the cloud. As AWS rises over that obstacle, Splunk is following hot on their heels.

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