Google has launched Google Domains in beta to the United States market, a domain registration and site building platform it has been privately testing since June 2014.

The service, like those provided by the likes of GoDaddy Group Inc. and Namecheap Inc., offers domain registration services across a number of TLD (top level domain) extensions, from the traditional .com/.net/.org through to a range of more exotic extensions, including .camera, .actor, .coffee and more.

Where the TLD supports it, Google is offering free private registration (similar to Whois Guard) to allow domain owners to keep their registration details private.

Google Domains offers free hosting via integration with Google Sites and Blogger, and if users wish to build a site from scratch, website building tools are provided from partners including Shopify, Squarespace, Wix and Weebly.

The management tools include the ability to set up a Dynamic DNS, add and manage resource records (A, AAAA, CNAME, MX, NS, PTR, SOA, SPF, SRV, TXT,) the ability to use Google Synthetic Records for integration with Google App Engine, and Google Apps setup.

Additional features include email forwarding and the ability to customize and forward sub-domains.

On top of the mix is one fairly unique offering for a domain registration service: phone support. Google is aiming the service at small businesses who don’t have the experience in dealing with registering a domain name, or setting up a website.

Google Domains is a relatively solid offering in its beta form, but it seems to be a me-too move from Google, as it’s not like these services aren’t already widely available from other companies. There’s some possible appeal in the links to Google Apps and App Enggine, but anyone using either is going to know how to setup domain name records to begin with.

The short version is: the offering, as it currently stands won’t be market challenging or providing ample revenue growth for Google in the foreseeable future.

There’s no word from Google as to when the service will go out of beta, or when it may be available outside of the United States.