Jack Dorsey, one of the founders of Twitter, went on an awesome Twitter broadcast today to the crowd. He was making a statement on status of Twitter as a company.  More impressive was his conviction for the company’s mission and contribution the management team is delivering.  I believe that the team has it right with the concentric circles and the long term play.

Jack Dorsey’s Twitter broadcast is very good and worth a read.

1/Is this thing on?

— ??jack (@jack) January 29, 2015

2/I have some things I'd like to say. To start…the tweetstorm!

— ??jack (@jack) January 29, 2015

3/The folks using Twitter daily created the @username, the #hashtag, and the retweet, all within the constraint of 140 characters.

— ??jack (@jack) January 29, 2015

4/The @, #, and RT have become cultural movements and have influenced every social and communications service since. Even offline.

— ??jack (@jack) January 29, 2015

5/The “tweetstorm” and #/tweet syntax is a (clever) way around the 140 character constraint. Once again created by people using the service!

— ??jack (@jack) January 29, 2015

6/I think it beautifully showcases Twitter's real strength: simple and engaging live conversation. From anywhere about anything!

— ??jack (@jack) January 29, 2015

7/A service that enables the people using it to create new cultural practices is a service that is evergreen. Twitter is that service.

— ??jack (@jack) January 29, 2015

8/And now, the team at Twitter. The team today is excellent in every way and is having a tangible positive impact on our pace and execution.

— ??jack (@jack) January 29, 2015

9/We saw that Tuesday with a string of amazing launches that are making Twitter even better: https://t.co/5XWnxpNmQN

— ??jack (@jack) January 29, 2015

10/As for @dickc, our cofounder @ev rightly pointed out there isn't a single person who has been thinking longer about Twitter than @dickc.

— ??jack (@jack) January 29, 2015

11/@dickc was one of our first angel investors, our advisor, our COO, the creator of our revenue engine, and our CEO who assembled the team.

— ??jack (@jack) January 29, 2015

12/And finally, the company. I don't know of many companies that also represent a movement. Twitter does.

— ??jack (@jack) January 29, 2015

13/Twitter has more global awareness than most century old companies, and yet the brand actually stands for something.

— ??jack (@jack) January 29, 2015

14/The Twitter bird has come to stand for empowerment and a positive force in civil society.

— ??jack (@jack) January 29, 2015

15/The company constantly shows this spirit in action, especially in policy. And it's built a great business to enable that to flourish!

— ??jack (@jack) January 29, 2015

16/I think Twitter is the closest thing we have to a global consciousness. And I believe the world needs that right now.

— ??jack (@jack) January 29, 2015

17/That's all. Have a great day!

— ??jack (@jack) January 29, 2015

Broadcast vs Engagement

I love what Jack did here.  It’s a broadcast and shows the power of Twitter.  Applications like CrowdChat (crowdchat.net) take broadcast and turn it into engagement.   Here is a great example of a crowd storming application where the conversation is recorded in a threaded manner to capture the in the moment broadcast and turn it into a crowd conversation.  In the future “Joining the Conversation” will be about the engagement not just the broadcast.

photo: Khalid Mohammed