Hadoop is now a board room discussion | #BigDataSV
IBM is counting on a long future with Hadoop, and the evidence is in their Big Data strategy. “Hadoop is no longer an IT discussion. CEOs are asking about Hadoop, so there’s a great interest in this topic. Hadoop is a board room discussion,” said Rob Thomas, vice president of product development for Big Data and analytics at IBM, in a live interview with theCUBE. Joined by Beth Smith, the general manager for IBM’s Analytic Platform, Thomas added that “people are starting to understand the use cases,” focusing on matching systems of record to what’s happening in the social world.
Thomas stated IBM’s “big focus is how we start to bring data to the masses. We start to think in terms of personas: data science, the developer community, the business community.” The focus is now changing more to include the business users, and not focus solely on the first two personas, as “Hadoop is ultimately about insight, not about infrastructure,” said Thomas.
This approach “ties naturally to IBM’s strategy of using insights, it’s about the value you get from the data, and how that can be used to transform professions and industry,” Beth Smith added. “Clients see the value in the tech, and they are ready now to scale their workloads,” she said.
“The lines are blurring between the person that is the data scientist and the business users worried about attracting more customers,” Smith said. She used the example of a client that analyzed 4 billion tweets and finally identified 1.7 million client profiles that matched with at least 90 percent precision, and “now have data that they can apply to sales.”
Thomas added that 2015 is “the year clients become serious about Hadoop. Clients are being very aggressive about seeing new use cases” that are focused on growth. They are going to grow “by changing how they’re engaging customers, not by expanding infrastructure,” he explained.
Be sure to check out even more coverage from theCUBE at #BigDataSV 2015.
Here is the video with Robert Thomas and Beth Smith of IBM at #BigDataSV in Silicon Valley part of #bigdataweek.
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