As part of the biggest and most profitable division of EMC, Jonathan Siegal and Peter Smails of the Core Technologies Division were excited to share all of the new innovations EMC has to offer in an interview with theCUBE at EMC World 2015. Siegal, the VP of Product Marketing in the Core Technologies group, said many of their changes come down to making things easier for customers.

“At the end of the day, what we’re helping customers do is simplify and automate their existing applications so they can start to transfer a lot of their time, if you will, and their investment [to] future applications,” Siegal said. In order to help customers make this shift effectively, EMC has created a whole host of options for how to run things for a more agile, modular solution.

‘The secret sauce is all around software’

According to Smails, the senior director of Product Marketing in the Core Technologies group, “Hardware always gets sort of the top billing … but the real news, the important message is really, the secret sauce is all around software.”

The company’s new software announcements, including expanded application ecosystem and solutions like ProtectPoint, will help unlock more rapid deployments and new use cases for EMC and its customers. Smails continued: “At the end of the day, there’s no silver bullet. There’s no magic bullet from an application workload standpoint, whether it’s data protection, whether it’s primary storage. At the end of the day, you’ve got to have a ‘best of breed’ portfolio strategy … [and] on the data protection side, same thing, it’s all about tighter integration with protection and infrastructure.”

Cost-effective deployment

The Core Technologies group is also improving systems integration, including with XtremIO. Siegal highlighted that xtremeIO’s flash array is “extremely good at in-line data reduction. So … you could actually run that xtremeIO as a diamond tier within the VMAX3 system and manage it as a service.”

He said that the goal is to enable customers “to manage essentially IT and their infrastructure as a service, ensuring that we can meet the performance levels, meet the data protection levels, meet the availability levels of the workloads that are running behind it.”

Siegal agrees. “We’re really giving our customers what they’ve been asking for, which is the ability to actually more cost-effectively deploy EMC’s data services and products to help them speed the delivery of their applications.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2015.