Earlier this week, Twitch released an infographic showing that the recent Twitch E3 coverage more than doubled the peak concurrent viewership to 840,000 from 400,000 last year. Part of this potentially in part because Twitch began allowing livestreamers on its platform to co-stream E3 press events.

To get a better insight into what the viewership looked like, Patrick Walker, EEDAR‘s VP of Insights and Analytics, examined the spikes in concurrent viewers and published a chart looking at the conference. Below is the result of that analysis in an easy to digest concurrent viewers over time graph, with peaks labelled with the accompanying conferences.

Particularly amusing, the analysis of Twitch concurrent viewers shows that the peak reached its zenith during the second half of the Electronic Arts, Inc.’s (EA’s) presentation—about right when Star Wars: Battlefront came on screen. The popularity of EA’s showing brought in 840,300 concurrent viewers. Further increasing the hype this week, the game has also gone into alpha and a (promptly removed) leak of Tatooine gameplay footage hit the web.

Microsoft’s presentation got the second highest concurrent viewership at 794,600 concurrent viewers. Especially towards the end of its press conference. While Microsoft appeared on stage to talk about gaming and the Xbox console the Microsoft Hololens—a revolutionary augmented reality wearable headset—made a debut to show off its capabilities.

Although Nintendo’s press conference was roundly thought to be the worst of all the E3 presentations, Nintendo did better than anyone than EA or Microsoft at 615,900 viewers. Perhaps Nintendo of America President Reggie Fils-Aime has a reason to snub critics after all. Apparently the stigma of pre-recording a press conference can be mitigated with adorable muppets of gaming executives transforming into anthropomorphic animals—a la Starfox.

Patrick Walker at GamesIndustry.biz reports that EEDAR believes that there is a relationship between the time of day and the number of streaming viewers. Previous research from the outfit showed peak streaming hours between 11am and 2pm PDT with a significant dip between 5pm to 8pm PDT. EA’s press conference fell solidly between the peak hours in the afternoon. In general the morning and evening events saw fewer viewers than the afternoon events.

 Image credit: Electronic Arts, Inc., Star Wars: Battlefront