Despite reports that Apple Watch demand is slowing, it appears those who have bought Apple’s new wearable love the device. A new survey indicates that Apple watch has a customer satisfaction rating of 97 percent. Conducted by Wristly, a firm dedicated to Apple Watch insights, the survey drew responses from more than 800 Apple Watch owners and shows that 66 percent are “very satisfied” with the watch while 31 percent are “somewhat satisfied.”

Writing on Techpinions, Creative Strategies Inc. analyst Ben Bajarin points out that the overall customer satisfaction rating of 97 percent for the Apple Watch is higher than customer satisfaction ratings for the original iPhone (92 percent) and iPad (91 percent) at similar points in their lifecycles.

Bajarin – who assisted Wristly in the survey – points out that 53 percent of respondents were non-tech or “enthusiastic” users while 34 percent were tech insiders, nine percent were app builders, and four percent were media or investors – an important split to keep in mind when looking at the results in more detail.

According to Wristly, the Apple Watch scored a 99 percent satisfaction rating among non-tech users compared to 96 percent among tech insiders.

Three percent may not seem like a big difference, but the divide is more apparent when looking specifically at the “very satisfied” responses for each group: 73 percent of non-tech users are “very satisfied” with their Apple Watch vs. 63 percent of tech insiders and only 43 percent of app builders.

“We can see clearly that the mainstream consumers in our panel (and perhaps across the world?) are delighted with their Apple Watches,” Wristly said.

Conducting “man on the street” interviews, Bajarin came across a similar trend. Technical users, or early adopters, tended to be more critical in their responses when asked about the Apple Watch and turned out to be more reluctant to recommend the device to others. Non-technical users, says Bajarin, were far more complimentary about the Apple Watch and often claimed to “love the product.”

“It was almost as if the farther away people were from tech or the tech industry, the more they liked the Apple Watch,” wrote Bajarin.

Apple has not revealed any sales figures for the Apple Watch since it first went on sale in April and are not expected to break out the numbers in the company’s earnings report due out Tuesday. Instead, it will lump Apple Watch under “other products” along with iPod, Apple TV, Beats Electronics and Apple-branded accessories.

We remain hopeful that participants in Apple’s earnings call will be able to coax some detail from CEO Tim Cook.

Main image credit: LWYang, Flickr, CC BY 2.0