EMC is making good on its promises, according to Dorian Naveh, senior director of alliances and business development at EMC. “It’s been kind of a crawl, walk, run,” Naveh told theCUBE, SiliconANGLE Media’s production team, during OpenStack Summit Vancouver 2015. Naveh said that EMC is at a tipping point and at the execution phase, where EMC is releasing products like open-sourced Project CoprHD (copperhead) and opening a Cloud Foundry Dojo.

“We’re also announcing new reference architectures with our key partners Canonical, Mirantis, and you know Red Hat is coming up really soon as well,” he said.

Moving away from large bundled services

Adam Waters, senior director of Private Cloud at EMC also joined Nevah for the interview and discussed changes to the hardware marketplace. Waters observed a move away from the large bundled services of the past.

“What I see EMC doing — and we’re doing it with the traditional product as well as the new products — is saying, ‘Look, let’s provide customers that choice … and fortunately the tooling is getting there,” Waters remarked.

At the end of the day, it’s about choice for EMC customers. Nevah stated this fact became obvious when looking at EMC’s list of partners. “It’s not about picking one or the other,” he said. “It’s about picking what’s the right one for the customer.” Nevah continued, as EMC adds to its list of partners, “We’re looking at this as an ecosystem play.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of OpenStack Summit Vancouver 2015.

Photo by SilconANGLE