Infinidat, an enterprise-class storage systems company founded by industry vet Moshe Yanai, had its unofficial coming out party at VMworld 2015. The company recently announced a 300 percent sales growth for Q2 2015 and had a funding announcement in April.

Infinidat CMO Randy Arseneau explained to Dave Vellante of theCUBE, from the SiliconANGLE Media team, why the company appeals to the enterprise. “We are broadly applicable to a wide range of workloads,” he said. “We came to market at an interesting time, where there is a lot of noise and confusion around convergence and hyperconvergence. Enterprises are looking for a cost-effective, high-performance tier to put their mission-critical workloads on. This represents for them not only a consolidation platform, but also delivering very robust, highly differentiated storage services.”

Reliable and cheap storage forever

Brian Carmody, CTO, discussed Infinidat’s unique architecture. “We’re taking a more modern approach than many storage companies,” he said. “We’re doing what Facebook and Google and a lot of hyperscale storage companies and storage engineers are doing. We’re using flash as a cache layer for storing data. We don’t use it for primary storage. For that, we use large capacity SAS drives. When you combine those two things together, you get the algorithms right and figure out how to break the data into small pieces and how to disperse it properly. You get the best of both worlds — performance that’s like an all-flash array, but more reliable. And you can scale 100 times larger than anything that’s available today.”

Carmody admitted that promoting Infinidat to the enterprise isn’t always an easy sell. “Technologists are used to a lot of BS, so they take everything with a grain of salt,” he said. “Looking beyond the technology, one reason we’ve seen such growth, is because we listened to customers. The number one thing that I hear from every CIO is not ‘take my latency down’ but ‘make my storage reliable and cheap enough that I can afford to store everything forever.’”

Arseneau and Carmody  said the company has ambitious plans for the future.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of VMworld 2015.

Photo by SiliconANGLE