Jason Zintak, Platfora, Inc.’s new CEO, echoed the insights of many during BigDataNYC 2015 when he said that the focus of the neighboring Strata+Hadoop World event was on business use cases rather than cost or functionality.

“The insights that people are gaining are more than just cost savings,” he said during an interview with Dave Vellante and George Gilbert, cohosts of theCUBE, from the SiliconANGLE Media team.

When it comes to savings, however, companies have seen real financial benefit. Zintak said that a large insurer recently started using Platfora to analyze fraudulent claims. “Their job is to reduce fraud, which saves the company millions of dollars,” he said. “That’s real business benefit.”

Platfora recently released version 5.0, which comes with a new data preparation interface, tighter integration with Cloudera and support for Apache Sentry. The Vizboard Embedding tool, available as a beta feature, lets users embed visualizations into a wiki, portal or public monitor.

Taking advantage of a transformative technology

When the discussion turned to the market in general, Vellante wondered if the market was overcrowded and overfunded. Could be, but Zintak sees possibility. “There’s a lot of opportunity in the marketplace,” he said. “This is a good time for entrepreneurs to take advantage of a transformative technology.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of BigDataNYC 2015.

Photo by SiliconANGLE