While developers can usually create software that runs within the parameters of their own databases, the real challenge is developing a software that runs once it is plugged into another platform, like Amazon Marketplace. As a result, many companies are forming to try to solve any issues that arise in that transition.

Amazon itself has developed “a whole team dedicated to AWS development,” reported Ryan Floyd, founder and managing director of Storm Ventures LLC. The venture capitalist told John Furrier and Stu Miniman, cohosts of theCUBE, from the SiliconANGLE Media team, “Amazon runs an infrastructure that just smokes the competition.” Floyd remarked that Amazon Marketplace is “a great place for start-ups to be,” going on to call Amazon Re:Invent 2015 “The Cloud Show.”

Moving to software and cloud-based

“We are seeing the largest change in enterprise in 15 years,” Floyd said, commenting that “trillions of dollars are shifting between players.” In addition to a move away from hardware, Floyd observed that “everything is moving to software and cloud-based.” Floyd has seen shifts within the Cloud market, moving in the direction of private/public hybrid clouds in growing demand.

“Be thoughtful about what you go to market with,” Floyd advised start-ups and entrepreneurs. “Make sure you have a product that will sell,” he cautioned further. Enterprise is looking for problem-solving applications and “enterprise is cutting back on proprietary software and hardware,” Floyd continued. He added that he and Storm Ventures are looking for applications that will “leverage AWS programs [into] enterprise-focused services.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE