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GPUs not CPUs for video in the cloud | #reinvent
Is TV getting less popular in lieu of all the mobile options? Can video be placed in the cloud for optimal distribution?
John Furrier and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, sat down with Sam Blackman, CEO and cofounder of Elemental Technologies, Inc., at Amazon re:Invent 2015 in Las Vegas to get an insider’s look and uncover the changes in media distribution, how consumers are consuming video today and where that trend could be leading.
Video distribution
Distribution of media content used to be particularly difficult. There’s a lot of data and not a lot of integration. Elemental Technologies is the brain child of those exact problems. There’s always a need for some camera feed, but once that’s in … live or not … Elemental Technologies can change its format and subsequently encode or decode the streams as needed to provide users around the world with streaming services.
It’s the technology that powers HBO GO, Comcast-NBCUniversal’s on demand, and other similar services, including the MLB feed. The firm can then transform these key feeds into formats and distribute to virtually any device available on the consumer market. This was made possible because Elemental Technologies saw GPU, not CPU, as the way forward for graphics processing and ultimately graphics displaying, encoding, etc.
The trends
Video consumption, and by what means, is different across different demographics. Blackman pointed out that millennials overwhelmingly use mobile technologies to access content while the older generations are associated with the older technologies of the past, like standard streams from the web, or even older cable streams.
MLB, as Furrier noted, is one of those places where cloud computing is meeting a high point. All of the data from each game can be analyzed and given. This could encompass more than three different camera angles. This allows a three-dimensional view of a play instead of the traditional one perspective that TV has to offer. These spaces are where Elemental Technologies has an edge, according to Blackman, and users look forward to what advancements they may offer the video distribution space.
Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.
Photo by SiliconANGLE
A message from John Furrier, co-founder of SiliconANGLE:
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