Since the first data warehouses, companies have been striving for the so-called “360 customer view” on Big Data. Recent developments in the industry are building on the cost-effective innovations Hadoop refined. Rosanne Saccone, CMO of Pentaho Corp., said those innovations are “new, emerging streaming capability, like Spark” and Cloud technology, as data is in the Cloud.

During PentahoWorld 2015, Saccone spoke to Dave Vellante and George Gilbert, cohosts of theCUBE, from the SiliconANGLE Media team. “Data is being created everywhere, all the time,” she said, adding that it is a big shift in approach over the past 20 years. During an interview with theCUBE, from the SiliconANGLE Media team, Saccone said Pentaho’s 11-year-old platform (one year older than Hadoop), is all about “operationalizing analytics.”

Pentaho is an “integrated data platform” that “exposes data for analytics,” but it is “not an out-of-the-box” program. “Eighty percent of the challenge [in analytics] is data,” Saccone remarked.

Two-pronged approach to data

Pentaho improves the flow and modeling of data while bringing an analytic pipeline to bear. The company has a philosophical approach to data with the two-pronged goal of providing a data stream, as well as context for the data. Saccone described Pentaho as the “ultimate decision-making system” with “easy consumption” of data that allows for a broad “spectrum of data users.” The reason behind this is a mission of simplification, as Saccone commented, “If you make your tools easier to use, more people will use them.”

Pentaho was recently acquired by Hitachi Data Systems Corp. (Hitachi, Ltd.), a guest at last year’s PentahoWorld. Saccone said Hitachi saw Pentaho “bring Big Data to life” and that, from the beginning, the two companies have had a “tight alignment of vision” for the future of Big Data and analytics.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of PentahoWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE