You may have received coupons for restaurants or retailers through your credit card or mobile device. edo Interactive analyzes the data to find the offer you’re most likely to use.

“We work with merchant partners to provide offers to customers,” said Tim Garnto, senior VP of infrastructure and information systems for edo Interactive. “We identify within our population who’s likely to buy at that restaurant. Our data scientist team produces models of who’s likely to be interested in this offer.”

During PentahoWorld 2015, Garnto told George Gilbert and Sam Kahane, cohosts of theCUBE, from the SiliconANGLE Media team, that the data scientists work with transactional history only. No demographics.

Edo’s data runs in a Hadoop cluster. The company uses Pentaho’s PDI tool for incoming data files. PDI takes in that data, standardizes it and puts it into a transaction matching system for analysis and reporting. The data scientists then come up with models and likelihoods of a buy.

Garnto said that even edo’s most skilled scientists appreciate the ease Pentaho offers. “Pentaho’s map reduced steps and other features give us the flexibility to change who’s processing information without changing our infrastructure and staffing,” he said

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of PentahoWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE