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Analytics firm Newzoo partners with Fnatic for access to valuable eSports data
Amsterdam-based video game industry research firm Newzoo BV has announced that it is partnering with Euorpean eSports organization Fnatic as part of a plan to expand its data insights in the rapidly growing professional competitive gaming scene. Fnatic has professional teams in several of the biggest eSports games, including League of Legends, Counter-Strike: Global Offensive, Dota 2 and others.
Newzoo has already published several reports analyzing eSports data, such as a recent one where it outlined key issues that will impact the growth of the industry over the next few years. Now, Newzoo hopes that the partnership with Fnatic will allow it to delve even deeper into professional gaming from a front row seat.
“Slowly but surely, companies ranging from big global advertising brands to traditional media giants are realizing that eSports is more than a stand-alone and temporary phenomenon,” Newzoo CEO Peter Warman said in a statement (via GamesIndustry.biz).
“The business, consumer and technology trends that are driving the explosive growth of eSports are reshaping digital media as a whole and accelerating the inevitable disruption of the traditional media space. Streamers and eSports athletes are the new celebrities. Teams are at the very epicenter of change and I am extremely proud to work with the most popular, professional and fun team in this space.”
Fnatic CEO Wouter Sleijffers added, “Esports is receiving so much attention from press, media companies and advertisers that it is not surprising that many reach out to Fnatic, having been around for over 10 years and now the most popular team worldwide.
“On a daily basis, we find ourselves explaining esports as a phenomenon to the world. We have been using Newzoo’s work in this space for quite a while. Following a number of discussions that took place across the globe, we discovered the unique insights this partnership will deliver, from industry-wide trends do deep audience insights that can help our existing partners and new non-endemic brands looking to enter and find value in the vastly growing esports audience.”
Neither Newzoo nor Fnatic revealed the financial details of the deal between the two organizations.
photo credit: IMG_0331 via photopin (license)
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