Oracle OpenWorld is off to a thrilling start with every intention of shaking up the Big Data and Cloud industries. There’s new software, hardware, and customers that are driving the change over to the cloud and have revolutionized Oracle Inc.’s ability to deliver services to the enterprise consumer.

But can they compete with Amazon Web Services, Inc. (AWS)?

John Furrier and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, sat down with Tim Shetler, VP of product management at Oracle, to get the scoop on Oracle’s combined compute and storage system Exadata, innovations at Oracle, and where he sees enterprise customers heading.

Exadata growing

Exadata is released “every 12 to 14 months” with a new version that contains the latest and greatest in its offering. Some generational differences mark double and triple increases in memory, storage capacity and computing speeds. Shetler noted that over the past seven years this has amounted to a significantly improved product offering.

When storage was brought up, Shetler mentioned that while flash was in the “terabytes,” there was always going to be a hierarchical nature to storage and what Oracle does is prioritize database information to the most appropriate storage form.

Removing complexity

Shetler said the mentality and approach at Oracle was one of “[doing] anything to hide the complexity.” The Oracle user experience should be seamless and simple, something echoed by its competitors. In-memory is where the firm shines, however, as current Oracle databases can be easily integrated and seamlessly analyzed using one of many of Oracle’s analytic tools.

This process requires almost no work on the part of the user and instead places the burden on Oracle to provide those services. It looks like shadow IT is here to grow. Enterprise customers with Oracle are happy to take advantage of this easy migration in a world where migrating is often costly and time consuming, and Shetler expects that hybrid data environments will be with us forever, and Oracle will be a leader for the enterprise’ cloud needs.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle OpenWorld 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE