Traditional analytic applications are challenged by newer programs like Hadoop for relevancy and customer engagement. Nevertheless, those at the helm of Control-M (workflow automation software) find that even in the face of Hadoop, “Our solution has even greater relevance than it has before,” remarked Joe Goldberg, solutions marketing manager at BMC Software, Inc.

Goldberg sat down with Stu Miniman and Brian Gracely, cohosts of theCUBE, from the SiliconANGLE Media team, during BMC Day 2015 in Boston, MA. Goldberg explained how Control-M has made the transition from a “workload automation solution” to a “workflow automation” as BMC continues to work with developers and DevOps engineers. “Fundamentally, our solution manages the process of running the batch components of business applications,” said Goldberg.

He continued, “Control-M has been used for enterprise data warehouse, business analytics and intelligence for a very long time.” Its major functions include managing tools like Teradata, being able to move that data, and making sure the right data is available for processing. “Data manipulation has been part of what our solutions has been doing for a long time,” Goldberg said.

Many companies interact with Hadoop as a “science project or a proof of concept.” However, “From inception, they have to pull data from their traditional sources, interact with traditional tools, like ETLs, and pull data out of relational databases, and that is exactly what our solution does,” he explained. Control-M “lets them automate that and to do that much more quickly and easily and to be able to manage the process so that they have better insight into the entire sort of flow of that process.”

Goldberg represented Control-M as a “traditional management discipline,” calling attention to the application’s past as part of the toolset owned and operated by IT professionals. He sees Control-M’s future as “moving outside of the data center.”

Goldberg went on to discuss the workload change manager, which customers have reported saving 80 percent of time, with the starting figures measured in weeks. Control-M can be customized “so you don’t have to become an expert in Control-M.” A user sets it to their level, and more complicated issues go to another more knowledgeable person, thereby drastically reducing the amount of time invested in managing the program.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of BMC Day Boston 2015.

Photo by SiliconANGLE