Some of the industry’s top engineers and programmers convened at the @Scale conference in San Jose to discuss new innovations that will become mainstream in five to 10 years.

Analysts George Gilbert and John Furrier, cohosts of theCUBE, from the SiliconANGLE Media team, discussed Facebook’s forward moves in Big Data and machine learning. Although U.S. social media users are moving away from sharing photos and videos, users in other parts of the world still have to manage that content.

“Facebook has taken their machine learning capabilities and made it much smarter in terms of encoding the video to get it on a low-quality network upstream and downstream so that it doesn’t take 82 hours to upload,” said Gilbert. “That’s an example of the tactics that mainstream enterprises can’t do yet.”

Companies that run in the cloud, such as Facebook and Twitter, drive innovation, due in part to the ability to experiment at a low cost.

“All the innovation is going on in the cloud because when you think about price performance, you have 3D there,” said Gilbert. “It’s not just a chip; they are in a rack. We have all of this horsepower that’s accelerating in the cloud. That’s where you see things like Facebook doing all this fancy processing to create augmented reality and 3D videos.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of @Scale 2015.

Photo by SiliconANGLE