The trend towards digitization is melding Internet of Things and enterprise initiatives, presenting fresh market opportunities for mobile companies in particular. At this year’s Centrum für Büroautomation, Informationstechnologie und Telekommunikation (CeBIT) conference, kicking off this week in Germany, Huawei Technologies Co Ltd. has plans to announce a global push for its Enterprise Business Group (BG): “Leading NEW ICT, Building a Better Connected World.” The goal is to define how information and communications technology (ICT) providers are helping the enterprise adapt to the digital era.

Complimenting CeBIT’s own theme of “d!conomy”, the focus is on how digital transformation is driving massive change in the global economy. The enterprise is shifting their ICT systems from siloed support systems to mission-critical production systems that support efficient production, operation, and decision-making. To survive the digital era, the enterprise is now embracing new ICT which includes Cloud, Big Data, the Internet of Things (IoT), and Software-Defined Networking, focusing on opportunities across a cloud-pipe-device architecture to accelerate digital transformation.

For Huawei, embracing new ICT is not just about technology and architecture but it also means being a part of a strong, new ecosystem that is able to integrate ICT infrastructure providers and industry partners to create even greater value for the enterprise.

Huawei Enterprise BG’s new marketing push is aligned with the company’s Business-Driven ICT Infrastructure (BDII) guiding principle, and remains committed to its strategies around integration. Huawei is working with its partners to help customers across industries, including government and public sectors, financial services, energy transportation, manufacturing, education, and Internet Service Providers (ISP) thrive in this new connected world.

At CeBIT 2016, Yan Lida, President of Huawei Enterprise Business will be delivering a keynote speech and discussing industry questions such as ‘What is new ICT? Why do customers need new ICT? How will Huawei leverage new ICT to accelerate digital transformation for industry customers and build a new ecosystem with partners?’

Huawei will also be hosting a press conference to announce new partnerships in smart infrastructure and public cloud, and its industry partners such as KUKA, Deutsche Telekom, SAP, and Intel will also be in attendance. At the press conference, Huawei will also be unveiling its new Open Lab in Munich, and launching KunLun 9032, a 32-socket server based on an open architecture.

Huawei and the enterprise

At CeBIT, Huawei revealed that its enterprise unit experienced strong growth last year. The enterprise division saw revenue increase 43.8 percent to $4.25 billion in 2015 compared with the year before. Though 60 percent of the enterprise revenue came from China, Lida noted that its strong growth last year came from Europe when it sealed the deal with its European corporate partners such as Deutsche Telekom, Deutsche Bank, SAP, and Banco Santander.

The company has also announced a new agreement with KUKA that takes digitization to industrial markets in Europe and China. The team up will entail the collaboration between the two companies in cloud computing, Big Data, mobile technology, as well as industrial robots to help its manufacturing customers embrace smart manufacturing.

When it comes to digitizing the enterprise, streamlining communications is becoming the common theme. At this year’s Mobile World Congress, Cisco Systems, Inc. unveiled its Cisco Ultra Services Platform that allows service providers to digitize services as well as offer new revenue opportunities by streamlining their platforms with software-defined mobile and cloud security. Every company should be a technology company, according to Cisco’s Rowan Trollope, SVP & GM of the collaboration technology group. Facilitating that transition is key to Cisco’s role in the digital enterprise era.

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