At the recent SAP Sapphire 2016 event, SAP SE revealed its latest products and services to create agility, scalability, and ease of use for the enterprise customers. With so many product announcements with the word Hana in them, theCUBE, from the SiliconANGLE Media team, asked Dan Lahl, VP of Product Marketing at SAP, to stop by and break it all down.

HANA buzzwords

Joining theCUBE cohosts John Furrier (@furrier) and Peter Burris (@plburris), Lahl said, “We’ve been very confusing to the market on how we branded the two different Hana products.”

Database management

Explaining to the hosts that the Hana database data management platform was released in 2011 and is similar to Oracle from a SQL interface standpoint, yet very different from a technology standpoint.

Managed platform

Lahl went on to unravel the product further. “Then we have another initiative called S/4Hana that’s taking all of the applications, putting them onto the HANA data management platform, so that’s the apps stack,” he clarified. “So Business Suite is now S/4Hana.”

Two different clouds

Differentiating between the Hana Enterprise Cloud and the HANA Cloud Platform, he noted, “The Hana Enterprise Cloud [is] basically a managed service, you want to take your SAP landscape, give it to our data center, and let us manage it for you and let us handle upgrades enhancement packs.” This can be done with SAP or certified vendor products.

The Hana Cloud Platform is a whole different animal. According to Lahl, it is an open Platform as a Service so any of SAP applications can be further enhanced. “Any applications for Hana are shipping today — Business Suite, SuccessFactors, S/4Hana, Ariba, Concur, Cloud for Customer — you name it, can be extended or integrated using the Hana Cloud Platform.

Developer options

In response to Furrier’s question about what’s in it for the developer, Lahl’s response was: “All java-based, and it’s open systems baby!” He spelled out how all of the tools used by an open systems developer can now, through Hana Cloud Platform, get to the back-end systems that were not exposed before.

SAP is exposing the back end and data, as well as the processes. Additionally, this week SAP announced the API Business Hub to deliver a catalog of APIs where the company will publish into an open system developer to use.

Partnerships to move the enterprise to mobile

Lahl said that the bulk of devices in the enterprise, about 75 percent, are Apple devices. Through the company’s partnership with Apple, there will be an ACP software development kit for SDK for use with SAP products.

“Now developers can get into all those processes without having to know the back-end process. Through the SDK, we’re going to expose all of those,” he said.

Another announcement, IBM is taking all of its mobile-first for iOS applications and participating in the SDK by moving all of its applications to the Hana Cloud Platform.

Word on the street is enterprise is hot

Highlighting all the success SAP is finding, Furrier asked Lahl if it’s time to “throttle it up” and take advantage of the enterprise market demand.

“I actually see it as the wave is forming. I don’t think our customer base knows that much about Hana Cloud Platform,” he stated, pointing out that as with any organization the size of SAP, there are issues with pushing the product management and engineering teams to get to full capacity. He also wants to work with the sales team to help them introduce the platform into every single customer account as the “agility platform.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of SAP Sapphire 2016.

Photo by SiliconANGLE