It’s commonly said these days all companies will have to become technology companies in the future. We’re seeing this borne out in fields from automotive to household appliances. So what about employees? Will they all have to become technologists?

Ana Pinczuk, the Anita Borg Institute’s Women of Vision Awards emcee and EVP and chief product officer at Veritas Technologies, LLC, said that technology is bleeding into every part of an organization.

She told Jeff Frick (@JeffFrick), cohost of theCUBE, from the SiliconANGLE Media team, the Anita Borg Institute is unique not only for catering exclusively to women, but because women are doing the hardcore computing and engineering work. However, as we’re seeing technology becoming a bigger aspect of roles such as marketer and product designer, she said, “We’re sort of going through that conversation now where we’re saying, ‘Who is a woman technologist?'”

She addi, “As the world goes digital and people go into sort of the Internet of Everything, many more companies that have not been traditionally sort of viewed as technology companies even evolve to do technology.”

Nothing ventured, nothing gained

Pinczuk spoke about the zigzag trajectory that landed her in technology, and said the intuitive, risk-taking route payed off for her.

“What I tell young women is, ‘You can’t rely on your old knowledge, because the world shifts so fast.’ So I think it’s important to be kind of a learning person,” she said. “The second thing is, take risks; go take a different kind of job. Don’t ever limit yourself by what you think you don’t know.”

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the Anita Borg Institute’s Women of Vision Awards 2016.

Photo by SiliconANGLE