Snapchat reportedly has more daily users than Twitter
Twitter Inc has been struggling to stay relevant over the last few years amid reports of stagnant user growth and sinking share values, but meanwhile, Snapchat Inc’s social sharing and chat app has handily taken up Twitter’s slack and now boasts a few million more users per day.
According to Bloomberg, analysts estimate that Snapchat now has over 150 million daily users, significantly more than it had in December and slightly higher than Twitter’s own estimated 140 million daily users. The analysts noted that Snapchat is particularly popular with young people, something that used to be the territory of Twitter when it first became available roughly 10 years ago.
One of Twitter’s biggest challenges has been streamlining the process of new users to learn how to use the platform, and the company has tried a number of features and strategies to make this process easier. For example, Twitter introduced Instant Feeds early in 2015 as a way to give new users a number of accounts to follow without immediately having to know anyone on the service.
At Recode’s recent Code Conference, Twitter co-founder and CEO Jack Dorsey admitted that Twitter is still confusing for many new users, and this is something that the company is working hard to fix.
While Snapchat and Twitter may be neck and neck in the race for daily users, neither can hold a candle to social media juggernaut Facebook, which boasts a daily active user base of somewhere in the neighborhood of 1.09 billion people. That is nearly four times as many daily users and both Snapchat and Twitter put together, and that is not even counting the number of users on some of Facebook’s other popular services like Instagram or WhatsApp.
Photo by AdamPrzezdziek
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