Big data is all about harnessing high volumes of data, massive streams of information and powerful technological currents. It’s no wonder, then, that Yaron Haviv, founder and CTO at iguaz.io, dubbed his data management company after the world’s largest waterfall, Iguazu Falls. 

It’s a powerful comparison that makes sense, especially given the lightening-fast speed iguaz.io delivers on processing times, Haviv explained.

50M transactions per second

“We can do 50 million transactions per second,” Haviv explained to John Walls and George Gilbert (@ggilbert41), cohosts of theCUBE, from the SiliconANGLE Media team, during Spark Summit 2016 today in San Francisco. The challenge? Executing these millions of transactions per second in real time. So far, Haviv and his team — who all come from enterprise-rich backgrounds — have been successful.

They’re tackling the problem of data storage with a twofold approach: a deep understanding of enterprise and a seamless approach to service. The key, Haviv explained, is to simplify: “We’re trying to consolidate data. What’s unique about our solution is that we don’t simply consolidate. We virtualize,” he stated.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Spark Summit 2016

Photo by SiliconANGLE