Just when you think something in IT is stable or static, the winds of change blow in and shake things up. Just a few years ago, people in the industry said that storage was stable, because businesses were scared to mess around with it or move it around. Then Big Data and cloud catalyzed both rapid expansion and outsourcing of infrastructure, and suddenly storage was compelled to join the software-defined revolution. Now the challenge is to make all this sprawled-out storage easy to manage from a single control center.

Founder and CEO of Hedvig, Inc. Avinash Lakshman said he used his engineering skill to deliver the complex DNA of a Facebook (of which he is an alum) or Amazon to customers through a simple user interface. He told John Furrier (@furrier) and Brian Gracely (@bgracely) of theCUBE, from the SiliconANGLE Media team, that in the new digital world, it is application first, so infrastructure has to be elastic.

“We have a customer that’s basically running our software spread across four or five data centers spread across two countries,” he said. “So you get DR [disaster recovery] kind of out of the box just by clicking a few buttons from a provisioning perspective,” he explained, adding that a similar structuring is possible with cloud-native infrastructure.

i-storage

Lakshman said that the company is on a mission to hit a new level of simplicity in storage.

“Provisioning should be so brain dead simple that you should be able to provision thousands of virtual disks out of your environment,” he said, and that should be “as simple as being able to do that through an iPhone. And we believe we bring that to the market,” he claimed.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the DockerCon 2016. And join in on the conversation by CrowdChatting live with theCUBE hosts.

Photo by SiliconANGLE