Storage is being brought to the forefront of the digital revolution at a fast pace, and data is streaming in at increasing rates. Companies are examining what to do with their vast amounts of data, and IBM has a solution.

Mike Kuhn, VP of IBM Enterprise Storage, talked with Dave Vellante (@dvellante) and Stu Miniman (@stu), cohosts of theCUBE, from the SiliconANGLE Media team, during IBM Edge 2016 about IBM’s approach to storage.

Storage everywhere

Many companies are looking for new and innovative ways to change their storage infrastructure. With effectiveness in mind, it’s quickly become the year of flash, according to Kuhn. Technology is changing, and this has been a year to “optimize things,” said Kuhn.

Flash is changing how enterprises approach data storage and management.

All the pros

IBM has seen a number of benefits from focusing on a flash-based storage infrastructure — one of those benefits being the cost reduction for storage space. Flash storage can be purchased for as low as “one dollar per 500 gigabytes,” said Kuhn.

IBM has also invested in a system that is built for “high performance, high endurance and runs fast,” said Kuhn. It’s possible for companies to service more copies with flash, as well as focus on data reduction, he added. More efficient data reduction means a company can focus less on catching redundancies and more on what’s important.

Bringing it together

IBM has been working with flash for a few years, and it recently launched a system that’s optimized for cloud use, according to Kuhn. Not only is its software optimized for all public and private cloud use, but it also comes with built-in “data reduction technology,” he added.

Along with being a reliable and secure package, IBM also provides excellent data migration technology for clients who move across systems, according to Kuhn. IBM works to simplify a client’s experience and provide a certain ease of use. In fact, it has been able to reduce storage administrators “because there’s “less complexity,” said Kuhn.

IBM has been able to completely change its approach and hopes to help their clients do the same.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM Edge 2016.

Photo by SiliconANGLE