As technology evolves and the digital revolution approaches, many businesses are wondering how they’re going to manage the huge influx of data that now crowds their servers.

Kicking off theCUBE’s, from the SiliconANGLE Media team, coverage of the Splunk.conf 2016 conference, being held at the Walt Disney World Swan and Dolphin Resorts in Orlando, FL, John Furrier (@furrier) and John Walls (@johnwalls21) hoped to discover the answer to that question.

A new view

Splunk Inc. allows customers to look at its data with a “new way of doing things,” said Furrier. It has always had high standards, and the company continues to exceed them while delivering high-quality products to customers, he added.

And Splunk works with other companies to not only create partnerships but relationships and that encourage collaboration, according to Walls.

Innovation

Innovation is an important pillar for Splunk and drives a lot of what it does. In fact, an innovation strategy is built into the growth strategy for the company, according to Furrier.  Customers want to use and manage Big Data in a way that is always new and advantageous.

Customers are so dedicated to the collaborative environment of Splunk that the company has even created a “social network,” said Furrier. This high-level connectivity proves Splunk is committed to “connecting the dots,” according to Walls.

Moving Forward

Previously data has been about what has already happened. Now it’s all about “what’s happening now and using prescriptive techniques to get in front of whats going to happen later,” said Furrier. Data is being used in new ways and companies have to work proactively to make sure it’s beneficial.

Infrastructures used to be managed in a “top-down” fashion, and now companies have to be more organic according to Walls. Businesses must use data in a way that is authentically engaging for partners and customers alike.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Splunk.conf 2016.

Photo by SiliconANGLE