More and more businesses are looking to all-flash arrays for their storage needs. Compared to traditional hard drives, flash has better performance capabilities, providing faster boot up times and file transfers, as all the data can be accessed at once. Additionally, flash drives have no moving parts, making them more durable and a better option to store sensitive data. In support of their mutual storage solutions, Veeam Software recently joined the HPE Complete program, which allows customers to purchase complete Hewlett Packard Enterprise Co. and Veeam solutions directly from HPE and its resellers.

Patrick Osborne, senior director of Product Management and Marketing, HP Storage Division, at HPE, and Doug Hazelman, VP of Product Strategy at Veeam Software, joined Dave Vellante (@dvellante) and Paul Gillin (@pgillin), co-hosts of theCUBE*, from the SiliconANGLE Media team, during HPE Discover EU, held in London. They discussed the implications of this brand-new partnership, as well as the future of storage.

Flash adoption and adaptation

“We’re seeing a big adoption of flash; [it’s now] more than 50 percent of what we ship, from a 3PAR perspective,” said Osborne. He explained that while customers get much more value from flash, as they can run more on a single piece of highly resilient infrastructure, there is an increased risk from an application density point of view, should there be a failure. Veeam is now providing that extra piece of data protection to mitigate that risk, ensuring that data is not lost.

Osborne explained that HPE is trying to get everyone on all-flash. The new HPE FlashNow is an all-flash system for three cents a gig per month. Customers can get integrated data protection into that from Veeam for an additional penny a month; so, in all, four cents per gig per month.

The changing face of storage

Vellante asked about how the storage world has changed. “Expectations and techniques are changing …there’s no more backup window. At the end of the day, nobody’s processing for eight hours and then backing up for eight hours; it just doesn’t exist anymore,” Osborne said. He said that selective restore is what works better for customers now.

The conversation moved to a discussion around containers. Hazelman explained, “It depends on how the customer plans on using containers. We want to be able to provide the availability behind that. Maybe not look at container support individually, but definitely have that support for the infrastructure behind the containers, and have all the data they’re using utilize it.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HPE Discover EU. (*Disclosure: HPE and other companies sponsor some HPE Discover EU segments on SiliconANGLE Media’s theCUBE. Neither HPE nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo by SiliconANGLE