Google Cloud Platform, despite its cutting-edge technology, is playing catch-up in the world of enterprise cloud. Leading the market is Amazon Web Services, with a market share of approximately 40 percent in Infrastructure as a Service and Platform as a Service. This is a larger share than the next three players — Microsoft Corp., Google and IBM Corp. — combined.

“I’m a big fan of ‘fast following’ … to get market traction. I think [Google] should unashamedly examine what Microsoft and Amazon are doing right in the cloud,” said Val Bercovici (pictured), chief technical officer at SolidFire Inc.

Bercovici explained that if Google looks at what has worked for the market leaders, especially making its packaging more enterprise-friendly and their pricing more transparent, Google would be able to strengthen its position in cloud.

Bercovici recently joined John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, at SiliconANGLE’s Palo Alto, California studio to discuss happenings at the Google Cloud NEXT 2017 event.

In addition to discussing how Google can gain ground in cloud, they also talked about Google’s Kubernetes play in cloud. Kubernetes is an open-source system for managing containerized applications.

Kubernetes for the future of apps

The first wave of enterprise cloud adoption was centered around IaaS, based on Virtual Machines. “AWS was the king of that,” said Bercovici. However, for developing the next generation of apps — the ones that are on mobile phones and tablets today — they require a container-based architecture, he added.

Google is investing heavily in Kubernetes, creating a container-based ecosystem at scale so that the natural home for container-based apps will be Google Cloud Platform as opposed to AWS, Bercovici concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Google Cloud NEXT 2017.

Photo: SiliconANGLE