There are numerous providers of team collaboration services and software that focus on project management, but Dapulse Labs Ltd. believes the market still has room for one more contender.

The Israeli startup intends to take on the competition with the help of $25 million in funding that it secured today from Insight Venture Partners, Genesis Partners and Entree Capital. Their investment increases Dupulse’s total raised to $34 million. Since its previous round in 2016, the provider has seen the user base of its namesake project management service balloon to more than 10,000 organizations.

Dapulse provides a central hub where team members can post to-do items, communicate with one another and share files. The interface is divided into two main parts that each display the details of a project in a different way. The first component is a timeline that shows assignments in a compact format designed to visually reflect the allotted time for each task. If, for example, a development team spends the month of April redesigning their company’s website, their entry will appear as a row taking up the corresponding 30-day stretch.

The other part of the interface in turn is a more conventional task board similar to those provided by Atlassian Pty Ltd.’s Jira, Asana and other better-known project management services. It’s designed to provide a more detailed view of outstanding tasks than the timeline while also showing teams their completed work. To stand out from the pack, Dapulse has implemented a gamification mechanism in the dashboard that colors entries a prominent green when a task is completed. 

The startup will use today’s investment to finance development of the new feature. This effort is set to place a particular emphasis on adding third-party integrations, with Dapluse Chief Executive Roy Mann telling VentureBeat that his team plans to introduce support for Jira. The startup thus hopes to make cross-departmental collaboration easier within large organizations that can’t simply move all of their users to its platform in one fell swoop.

Dapulse will also work to provide more “vertical-specific customization,” which presumably means capabilities tailored for different departments. This initiative may eventually see the startup start specifically focusing on the engineering and development teams that constitute Jira’s main target market. 

Image: Dapulse