In today’s media-saturated world, there are many ways for people to consume content: Twitter, Facebook, Instagram, websites, fan apps, all flavors of social media. The possibilities are endless. For organizations, whether they are an ad agency, a sports team, a corporation or a university, if the content they create can’t be quickly found and accessed, it’s the same as if there was never any content as all.

Dave Clack (pictured, left), chief executive officer at Square Box Systems Ltd., set out to address this issue. “Our core product, CatDV, is all about helping people to find and reuse their content,” Clack said. He explained that the company’s solution is based on workflow orchestration and automation, and predicated on the notion that asset management in organizations doesn’t exist in isolation; it’s flowing through cameras, networking, storage and distribution.

CatDV is a way to get a handle on that workflow and have it work in the most advantageous and cost-effective way possible, Clack added.

He joined Lisa Martin (@Luccazara), co-host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the NAB Show in Las Vegas, Nevada, to discuss how Square Box Systems is helping customers manage their assets, including one NFL team.

One team improves the NFL fan experience

Clack talked about the user case of an NFL team, the Kansas City Chiefs. When the team plays an away game, they record the game and on the plane ride home load the content to CatDV — not just for game playback but also as part of the historic record of their team.

And then, for instance, the next time a player wins an award or is ready to retire, they can go into CatDV and query, “Find me the five-star clips for [this player] in [this season] wearing [this number],’ and the system will return with the content, no matter where it lives. The system then previews that media, and within a few minutes it will have a rough cut that is ready for review, Clack explained.

“For [The Kansas City Chiefs], it’s really turned on the head the psychology of program making and the psychology of logging. It really has become such a valuable thing that it’s just part of their DNA … ,” said Clack.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of the NAB Show. (*Disclosure: Western Digital is sponsoring theCUBE’s coverage at the show. Neither Western Digital nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE