As the appeal of cloud-based solutions continues to gain traction, enterprises that find traditional backup methods to be better-suited to their needs are struggling to have their voices heard. For some in the commercial media sector, while cloud is handy for certain tasks, it’s simply not the final answer to all of their problems, according to Lucas Gilman (pictured), adventure photographer, filmmaker and G-Technology (a Western Digital Corp. brand) G-TEAM Ambassador.

“I don’t rely on the cloud for my primary back-up. … It’s another tool in the arsenal,” Gilman said.

Gilman spoke to Jeff Frick (@JeffFrick), co-host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during NAB Show in Las Vegas, Nevada. (*Disclosure below.)

While the conversation touched on issues including how G-Technology’s tech is used and how Gilman had joined them, the main points of discussion centered on the fast-changing specs of cameras and what the G-TEAM’s goals are.

“[At G-Technology], we’re trying to service everything from still images for advertising purposes and commercial purposes to videos for commercials, advertisements and/or stock use,” Gilman explained. And in carrying out that mission, some of their biggest challenges these days come from the high volumes of data that regular camera operations create.

While the improvements to digital camera specs have led to significantly more pixels, with those upgrades has come, of course, more data. As cameras evolve to a higher capacity each year, it becomes easy for a steady week of shooting to produce 24 terabytes or more in output, according to Gilman.

The problem that then emerges is to manage that data, store it and back it up. For Gilman’s needs, that usually entails a main on-site copy, an on-site backup and an off-site back-up. With the volume of data being what it is, that’s no small undertaking. And the contents can commonly be vital to creative projects, so the back-ups have to be as secure as possible.

Team teaching

With so much involvement in the back-up side of its products, G-Technology wants to make sure that their customers understand its importance, as well as how easy it can be to properly utilize. To that end, the company assembled the G-TEAM, a group of people meant to connect with G-Technology’s users and others who might have an interest in visual technologies.

“Our [G-TEAM] mission is to go out and educate people on not only the products that we use in our workflow, that we rely on for our livelihood, but to really educate people,” Gilman said.

As the company continues to place emphasis on education of backup solutions and its own products, G-Technology is also hoping to possibly inspire some of the people with whom they engage to find new uses and environments for their work with imagery, Gilman concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of the NAB Show. (*Disclosure: Western Digital is sponsoring theCUBE’s coverage at the show. Neither Western Digital nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE