UPDATED 07:30 EDT / JULY 25 2017

img BIG DATA

Web watcher SimilarWeb raises $47M to expand its online reach

Enterprise marketing teams require a great deal of data for their work. That includes information not only about their own operations but also those of the competition, which is where providers such as SimilarWeb Ltd. come into the picture.

The San Francisco-based startup operates a market intelligence platform that tracks some 80 million websites and 3 million apps. After doubling revenues over the past 12 months, SimilarWeb said today it has secured a late-stage $47 million investment led by Israeli fund Viola Growth to launch the next phase of its growth effort. The plan centers on its two commercial offerings.

SimilarWeb Pro, the first service, enables companies to compare how their digital presence shapes up against other players. A centralized analytics dashboard provides the ability to quickly check a competitor’s website traffic, how many people are using its mobile apps and all the related metrics that marketers use to assess online traction. From there, the data can be narrowed down to the specific factors that contribute to popularity.

A retailer might check what sites drive the most traffic to a rival online store, while marketing agencies could use the service to find user interests that present advertising opportunities. Web Digital Insights, the startup’s other offering, lets companies dig even deeper to uncover what lies behind each metric.

The service can be used to measure brand loyalty, spot retention issues and map out the steps that lead up to a purchase in a given website or app. SimilarWeb said that looking at the data from the right angle can help companies find new growth avenues. An electronics manufacturer eyeing the U.S. market, for example, might analyze traffic trends in North America to find fast-growing online retailers with which to partner.

SimilarWeb will use today’s funding to expand the breadth of the data available through its services. The startup also plans to launch new tools and consulting services for helping marketers take advantage of that information, which should help maintain its revenue growth.

Image: SimilarWeb

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.