UPDATED 22:44 EDT / AUGUST 29 2017

appier CLOUD

Artificial intelligence data startup Appier raises $33M from Softbank and others

Artificial intelligence data startup Appier Inc. Tuesday said it has raised $33 million in a Series C round that was funded by SoftBank Group, Line Corp., Naver Corp., EDBI of Singapore and AMTD Group of Hong Kong.

Founded in 2012, Appier employs artificial intelligence to “help enterprises solve their most challenging business problems” by allowing them to make sense of their own data so as to identify patterns and make informed business decisions. Using deep learning and machine learning, the company claims, its platform allows enterprise users to get insights into customer relationship management data, app data and website data to boost audience engagement, growth and monetization.

While initially focused on data mining for marketing opportunities, the Taiwan- and San Francisco-based company is expanding its AI platform to make predictions that can assist an enterprise in making overall business decisions.

“AI, combined with Big Data, IoT and other disruptive technologies, is going to create an impact on the world that will be bigger than the Industrial Revolution,” Softbank executive Ren Tanaka said in a statement. “We are already starting to see AI generate benefits in many parts of our lives and believe it also has a great role to play within the enterprise.”

Despite the company pitching itself as more than an advertising company using artificial intelligence, the inclusion in the round of Line, the biggest messaging platform in Japan, Taiwan and Thailand,  is absolutely ad-related. Line Chief Financial Officer Joon Hwang added that the company expect to “explore more AI and advertising technology opportunities in our key markets.”

Including the new round, Appier has raised $81.5 million to date. Among a number of previous investors, the most notable is Sequoia Capital, the venture capital firm that was an early investor in companies including Apple Inc., Google Inc., YouTube and Yahoo Inc.

Appier said it would use the new funds to expand its head count and to grow its global presence.

Image: Appier

Since you’re here …

Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!

Support our mission:    >>>>>>  SUBSCRIBE NOW >>>>>>  to our YouTube channel.

… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.

If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.